Telenors Way of Work program was initi­ated 2006 and concluded in 2010. It was based on the doctorate work from Jan Taug: “Intan­gi­bles and capital conver­sion in complex orga­ni­za­tions”. Telenor was the main case in the disser­ta­tion. EVP Bjørn Magnus Kopperud was the exec­u­tive sponsor for the program. Jan Taug, founder of JOIN21 was the program owner and lead the program as an employee of Telenor.Key ques­tion: How to better connect and put knowl­edge in motion across borders and measure devel­op­ments and impact?

The network based value creation analysis from Taug’s work showed the organ­i­sa­tion as a network. Telenor was imple­men­tuing a new vision and new values, and 200 managers were invited to a Telenor Manage­ment Meeting in Norway. Before the meeting they were asked who they go to: — before making a deci­sion, — for infor­ma­tion, — for expert advice. They were presented a networkmap of their rela­tions, and the find­ings showed that very few was reaching outside their local orga­ni­za­tion. In the meeting they saw the global Telenor orga­ni­za­tion as a network for the first time. These insight was used to create a collab­o­ra­tion base­line. Central people and projects was iden­ti­fied and used to launch smart. Managers and workers was helped to use the new virtual work­place and to reach out across bound­aries. Cross country and cross func­tional commu­ni­ties, projects, and inno­va­tors connected and started to drive new insights. Smart adop­tion saves money, boost inter­ac­tions and drive value.

Managers need to under­stand the rela­tions within the orga­ni­za­tion and help workers improve and utilize their networks.

• Network analysis show isolated units and expert networks
• Connect vision and values to new ways of work
• Big appetite to work across divi­sions and borders
• Set orga­ni­za­tional mana­dates to share prac­tices across bound­aries
• Measuring how people connect to create enegy and inno­va­tion

• Revenue and number of customers increased
• Became a global company utilizing compe­tence across the world
• Workers started to relo­cate across borders
• Company culture became more open

Curious on how we can contribute to your organ­i­sa­tion?
Get in touch and we will do the rest.

E‑mail: info[a]join21.com
Phone: +47 9012 2900